Uganda Content Tour

A content production for Uganda’s tourism board, combining film, photography and creator contributions around nature, culture and visitor experiences.

Brief: Tourism content production
Destination: Uganda
Project year: 2018
Deliverables: Film, photography and social media

Showing variety in one production trip

The brief covered a range of landscapes and visitor experiences: national parks, wildlife, culture, accommodation and resorts. FMD combined film and photography production with contributions from a creator team, allowing one journey to deliver several types of content.

Connecting logistics and content

The project documentation includes planning, permits, transport and accommodation as part of delivery. Films, photography and stories offer different perspectives on the destination. For tourism organisations, the project demonstrates the relationship between production logistics and content for several channels.

Tourism content and series for destinations

Briefing

14 days to cover the entire country

In 2018 FMD's production team gathered for a content production tour through Uganda. The goal was to drive around the entire country and capture the diversity and richness of Uganda's nature and culture from the savannas in the north to the jungles in the south. The produced content exceeded all expectations.

The Team

1 producer. 1 photographer. 1 drone operator. 1 filmmaker. 1 YouTuber. 1 social media expert

The goals were clear: Capturing one different place each day to make the output as broad as possible. The Tourism Board of Uganda wanted to promote the destination with spectacular pictures and videos of their national parks, wildlife and resorts. The tour was an ideal combination of content, social media and high-quality content production based on the FMD philosophy.

Concept

With the Uganda Content Production Tour, FMD has developed a concept that has made headlines across several industries thanks to a symbiosis of smart partnerships. The high-quality video and photo contributions of the crew members and the publication strategy of the created content by FMD created an unprecedented combination of quality and reach.

Organisation

FMD is well known for spectacular productions abroad and has also been able to draw on many years of experience for this project. In addition to logistical challenges the team also took care of all required permits, transportation and accommodation.

Production

During the 14 days in Uganda the focus was set on a broad variety of content. The invited YouTuber raised the bar with his award-winning documentary and the quality of the produced videos and photographs remains unbeaten for a 14-day production in Uganda.

Evaluation

In the final step, FMD's social media team took care of the evaluation of the campaign for the destination and partners. Due to the high popularity of the content from this campaign, it was possible to document not only great numbers of each influencer, partner and the tourism board itself but also a high sharing rate during and beyond the campaign period.

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Reached goals

Social media content for years

To capture the essence of 'The Pearl of Africa' FMD had to make sure that they used each day to produce content and used nighttime for travelling. Only in this way was it possible to travel around the entire country of Uganda in 14 days and to capture terabytes of high-quality content around the clock.