Destination Escape

A journey across Switzerland becomes an adventure series. FMD and Switzerland Tourism connect destinations, four content creators and documentary entertainment.

Partner
Switzerland Tourism
Format
Documentary adventure series
Locations
Eight Swiss regions
Production
2024

The destination becomes part of the story

The concept takes the logic of an escape room on the road: four protagonists solve challenges in different locations. Cities, landscapes and transport become part of the action. For a tourism organisation, the format tells a destination’s story through experiences and people.

A collaboration brought to screen

Switzerland Tourism describes Destination Escape as a joint project with FMD Productions. The series connects creators, regional locations and a continuous narrative. The project footage shows how a tourism subject can become an entertainment series.

Project coverage: Schweiz Tourismus: Projektankündigung vom 6. Juni 2024

YouTube formats and branded entertainment